Opening Florida 2 and kickoff proposals for Kunst op Zuid, incl. opening lecture by Dr. Erik Braun (university lecturer City Marketing, Erasmus University Rotterdam), launch of art magazine and cultural agenda ’The Weekend’, start of beamer project Creative Factory and cookery performance by Kunstplatform de Kapsalon. Immediately followed by Zatmibo, the Saturday afternoon get-together for the world of art and culture in Rotterdam and environs.